Create a Customer Avatar

1) Describing my customer avatar: The prototypical customer for my product and service is a woman, roughly middle-aged, somewhere between her mid-thirties and mid-fifties. She is married, but it may be her or her partner's second marriage, and said partner may be a bit older than her. She has multiple children, most if not all of whom are young adults and no longer live at home. She is young in spirit, as is her partner, and they frequently go out to see live music together or do other, similar activities. She has numerous pets, ranging from the ordinary such as cats and dogs to more unusual animals such as rats, a bird, or reptiles. She is a liberal and a Democrat, despite her age she keeps up with and supports current social movements. She works in the education or healthcare fields. She doesn't read as much as she wants to, having a lot of different tasks to do around the house. She enjoys classic rock and pop music.

2) What do I have in common with the avatar?: Although I differ from the avatar in most discernible ways, especially when it comes to demographics such as age, there are a couple of key similarities. One is the enjoyment of live music, with another being that they are a Democrat. The most significant to my product, however, is that the avatar and I are both pet owners and like animals. I do not think that this is a coincidence. We tend to gravitate towards and are influenced by the people around us, and since I interviewed family members and friends throughout the past few assignments, it makes sense that my views and theirs would be similar. Some of them may have influenced my own, while others may be around me in the first place because I appreciate our shared values and enjoy associating and interacting with them.