1. Selected opportunity: Expansion of the use and sale of CBD-based medical treatments to both public groups and private groups and citizens that may have a use and desire for all-natural, versatile medicines for their animals.
2: Product/Service: The product consists primarily of the CBD treatments themselves, which can vary greatly in their purpose and use without too much change in the product itself. These would be, at least at first, primarily geared towards pain relief and other acute issues that you would treat using over the counter medicines. An associated service could be the distribution method through which customers purchase these treatments, either a website, a specialized pharmacy, or a subscription service, all of which could be viable. There may be certain limitations here due to the legal gray area that cannabis treatments currently exist in, possibly necessitating an incremental release in certain areas to test the waters before expanding as medical cannabis use is legalized elsewhere.